Showing posts with label content marketing blog. Show all posts
Showing posts with label content marketing blog. Show all posts

Tuesday, November 13, 2018

Make Money Online - Blog Marketing and Home Business

All blog owners do blog marketing. They get readers through marketing their blogs in order to make money online. Marketing your blog means making it available for other people to find and read it. This is a great strategy to sell products and promote affiliate programs using links. You can make blog marketing your home business if you like it. This article will give you some important tips on how to make money online through blog marketing. So read on for more information.

1.Choose a specific market for each blog.

If you decide to make blogging your home business, you will need to own more than one blog. So if you consider doing this, you will have to select different markets to serve. Serving a specific market in each blog will help you to be more successful as compared to mixing different markets in a blog. For instance, you can blog on pets. When you choose this market, you should not mix it with kitchen appliances. Concentrating on a specific market for each blog will attract those who like pets instead of mixing it with what they are not interested in.

2. Learn more about blog marketing.

You will have to know all the aspects of blog marketing if you want to make it your home business and earn a living. Learn all the strategies that will bring readers to your blog. Further learn how to write about what you are promoting and how to be better ranked in search engines. This will make you successful in blog marketing and make money out of your home business.

3. Optimize your blog for search engines.

Search engine optimization (SEO) is another important aspect of blog marketing. This consists of optimizing your blog in order to enable search engines to find and better rank it. If your blog is ranked high on search engines, you will receive free traffic to it. You will have to consider hiring someone to work on optimizing your blog if you do not have enough time to do it. This will prove to be rewarding with time because blog optimization is essential and it will help you make money online.

4. Outsource some works to make substantial amounts of money.

You will need to consider outsourcing some works to improve your blog if you want to make money online using your blog marketing. You may need to hire writers or bloggers who can write quality content for your blogs. Someone can be hired to leave comments on other blogs thus leaving links pointing back to your blogs. You can keep a record of the hired writers to indicate how often some things need to be done on each of your blogs. This will help you to be organized and prioritize your works. A spread sheet can help you do this since you will know what needs to be done by who and when. This can help you avoid using one person to do many things.

5. Treat your blog marketing business like any other home business.

So you must understand that the rewards you will reap from your blog marketing business will depend on the effort you put into it. You must therefore put in the same effort you would put in any other home business. If you give less hours to your blog marketing business, you will make money online accordingly. In order to earn a full time income from blogging, you need to spend quality time building it. Owning your own blogging business and working for yourself will make you feel good.

In conclusion, may I say never despise the times of small beginnings. Start small and put in the necessary effort and hard work. That will make you successful in blog marketing and make money online, which you have always desired. So persistence, perseverance and hard work will yield the deserved results.

Blog Marketing Tactics - Blog Marketing Tactics to Help You Grow Your Business

Recent surveys showed that the leading online marketing tactic widely used is blogging. According to Lee Odden of the Online Marketing Blog, blogging is leading their survey list and it is followed by e-mail marketing and search engine optimization.

Clearly, blogging is becoming one of the primary ways of doing business and doing marketing online.  It is currently perceived that it is important for a company to have a blog of some sort included in their marketing plan.  Without a blog or a site, their competition would definitely get ahead of them.

How does a company benefit from blog marketing tactics?

You need to get information published and available to the general public instantly.  Specials ly, if it is product information.  With a blog, you get to do this aspect of marketing.  You can even enhance the level of communication that you have with your customers and potential customers.  This enhanced communication with your customers may even give you an upper hand and help you build good reputation. This would definitely help you attract more customers.

Blog marketing tactics is a term used to describe the strategy that involves the use of a weblog as an online marketing tool.  Businesses are not only doing this to promote their products and solicit reaction from the public, but they also do this increase sales, brand awareness, build visibility and gather ideas for the next products.  All of these help a business retain their present customers and expand their business opportunities.

So, with a lot of businesses operating with blogging, what is the secret to blog marketing tactics?

It is no secret.  Apparently, it is the same as other marketing tactics out there.  Resolving your customer's issue or for the  blog owners, it is understanding and resolving your reader's concerns and problems.

Making your blog important to readers is one of the "secrets" for blog marketing tactics.  Make your readers feel that they would not be able to get the pertinent information from other blogs.  Make them feel your blog is the most important blog in the world wide web.  Post or write useful content for your page. But do not put deceitful information.

Another important thing to remember in blog marketing tactics, is being honest.  This would pay off in the long run.  This would establish your credibility.

There are numerous successful blogs out there that forget to interact and communicate with their readers.  If you are a blog owner, make sure that you get to respond to the email sent by your readers.  Not only respond to their emails, but also to their comments posted on your page.  This would make sure that you are on the right track.  Keeping in touch with your audience maintains your connection with them.
Another blog marketing tactics "secret" is getting your blog indexed.  You can let the search engines know that it is time to reindex your blog.   You can do this by "pinging" your blog.  You can go to to ping your blog.  This site can accommodate you for free.

Blogging can be an opportunity for you and your business. It is a world wide web of opportunities and possibilities.

Small Business Blog Marketing: What Does It Entail?

Blog marketing can be quite complicated for anyone that has never even blogged before. If you are considering getting into small business blog marketing, you will want to first have a blog and see what that is like before you get into something more. Blogging requires dedication and patience. You have to update your blog on a regular basis in order to keep your readers happy. Doing so will keep them coming back for more and to see what you have new to say.

Small business blog marketing consists of blogging about your business. It definitely is a great tool that you should use to get your business out there and known by others. However, you will need to be patient because it is a long process that will require much of your attention. Just because you have a blog does not mean that someone is going to find it and read it. You are going to have to make it known. If you have a website for your business, you can link your blog to it and that will let the ones that know about your business and business website know about your blog as well.

Small business blog marketing is something that anyone can do. Having a blog and keeping it up to date with the latest information is not hard. All you need to have is a plan and you will be set to market any type of business from your blog. Whether you are selling a product or a service, it does not matter. A blog that is marketed the right way will be beneficial to any business whatever it might be.

So you are probably wondering how you are going to accomplish this small business blog marketing. When you are marketing a blog, you pretty much do it the same way that you would market a website. It is going to need keywords, and content. You can write the content yourself, or pay someone else to write it for you.

That part is totally up to you. However you will want to be sure that the content is decent and something that your readers will want to read. This will keep them coming back. Make sure that the content is written from special keywords that you choose. You will also want to become familiar with SEO which is Search Engine Optimization. SEO will help you to optimize your blog to get a better ranking with the search engines.

Once you have chosen the keywords, and gotten some content published on your blog, you will be ready to get it out there some more. Link exchanges are wonderful for marketing your small business blog. You want to try and exchange links with sites that are relevant to yours, but not in direct competition. If you try to exchange links with sites in competition with yours, you are going to find that many of them will turn you down in fear of losing business to you.

Paid directories are a big part of small business blog marketing as well. You can pay some directories to list your blog URL in their directory under the specific category that it falls under. However, some of these even have specific qualifications that you must have to get in. Follow all of the application steps, and you should be ok. Just do not try to submit your blog to a directory that it does not qualify for, or fit in.

Another important thing to remember when you are into small business blog marketing is that if anyone leaves you a comment on your blog, you should acknowledge it and respond. You can also comment on other blogs that are relevant to yours, and leave a link to your blog as well. This will help bring in visitors to your blog, and you will begin to see more and more traffic.

Small business blog marketing is not rocket science; however someone that has never marketed a single thing before in their life may have problems. Just be persistent, and don't give up.

The First Steps to Blog Marketing

Known as weblogs, blogs are the new great thing on the internet. They are more or less a platform which you can use which allows you to actually post your ideas on most any subject that you want to. These weblogs can be used for a variety of things such as a diary, web promoting, idea writing, and publishing. You can use blogs for anything your heart desires. If you have never used a blog and are new to blogging in addition to blog marketing, you will want to know the few key tips which make blog marketing easy. If you have a particular market in mind, blog marketing will be easy. You will notice many people are using blogs to keep a diary, and these blogs are not be intended to make them money. These type of blogs are just simply ways to put their thoughts out there and find others which are going through the same thing.

If you have never blogged before, the best thing for you to do will be to start one. You can then merely journal in it for a while to get the feel for it. This will let you learn what is required and just what it takes to keep up a blog. When you begin and start journaling your notions and what is on your own mind, there is really nothing for you to lose. A blog following or followers are not be needed if you decide you don't want other people to read the things you are writing about. Now that is a personal preference. However, doing this will allow you to see what makes it work. Then you have the option to move to working to market an item or perhaps a service.

Marketing something is cheaper by using a blog than it will be if you use a website. The simple reason is there are tons of free blogging sites you can select and use to spread the word about your product or service. These free blogs are just as good as if you owned a website and hosting which you have to pay for. There are advantages to having your own personal website, but for a novice, a free one will work until you understand blogging a little better and you don't have to worry about moving all your files and information to a server. The free blogs are simply and easily customizable for beginners without having to know a great deal about HTML code. If you don't really have knowledge about HTML, you will begin to see that with free blogs yours will generally have the same characteristics as everyone else's. Don't worry; it will be OK in the beginning stages of blogging. Once you are becoming more familiar with blog marketing and blogging and have some success, you can certainly make changes the changes you would like and start to stand out.

Having your very own personal blog, means you are in control of the unique content published on it. You will be in charge of what is said on your blog and what you don't want said or viewed. You are of course writing it all, correct? So, you determine your limit! Whether you want a blog that does website reviews and takes nominations, or you wish to sell products or merchandise you make at home, you will make the choice. Utilizing a blog to make people aware of whatever you decide too is a great strategy to market and promote.

Blog marketing could have the tendency to get a little complicated whenever you allow it to. It will only be as hard as you decide to make it be. There is a huge number of bloggers out there which are making a great living off their blogs by blog marketing. We are all aware it can easily be done. We just need the knowledge to know the secrets. First, for any beginner, start small, and be consistent. The bloggers who continue to make a great living blogging all did. They started with just one blog, built that blog up. When that blog began to succeed they added another blog, and again build it up. Then, came the keeping up of both blogs and not allowing any of them to fall behind, they continued to include ever more. Of course they had help doing all of this. They more than likely outsourced a great deal of their tasks and work. If you are looking to make a massive income with blogging, you will require some help too.

Blog marketing is really a very good thing to learn. Think about it, if you can sell products from your blog, you will sell those products everywhere. Making money blogging is definitely one of the most satisfying things that you will understand how to do. Just do not expect to make that massive money in one day, understand you will really have to work at it consistently; each and every day. Don't forget, the amount of work you put into it, is exactly what you will get out of it. Put in the effort and you will be on your way to fast money online blogging.

Some Simple Tips For Blog Marketing

Blog marketing is not hard if you know what you are doing. However, like most things in business there are certain things that you must do every day if you want your blog to be a success. For example, don't expect to just create a new post and simply forget about it, you have to be consistent and post regular quality content relevant to your niche or topic of interest. There are many ways to market your blog, but I would like to give you (in this article) some very simple tips for blog marketing... so keep reading!

Some Simple Tips For Blog Marketing

Good quality content is something that you should ALWAYS be looking to provide your blog readers and subscribers. However, there is also the requirement for it to be original as well. Although you can market your blog with PLR material, I don't recommend that, as Google loves quality original content and can heavily penalise you (by dropping you down the rankings very quickly) for having duplicate or copied content on your blog. So be sure that all of your posts are your own material or material that you own the rights to and your blog marketing efforts will be rewarded in time.

Some Simple Tips For Blog Marketing - Competitions:

Competitions are a great way to market your blog. Having competitions can provide a good interaction with your readers and can provide some great social commenting which on it's own can have a very positive impact on your Google rankings. Importantly, it is also a great way to keep your readers coming back.

Lets face it, everyone loves to win things, you can make the prize relevant to your marketplace and a reason for a reader to opt-in to your blog newsletter or mailing list.

Some Simple Tips For Blog Marketing - Blog commenting:

Blog commenting should also form a very important part of your blog marketing strategy. Not only should YOU be looking for relevant blogs to post regular comments (good back linking strategy this!) on, but you should ALWAYS ensure that you respond to any relevant comments that have been left on your blog by your readers as well.

The fact that you do this on a regular basis, forms 3 major impressions on your audience:

1. It shows your readers and subscribers that you are real.

2. It gives out a message that you have the best intentions and interests of your audience.

3. It provides a level of confidence to your subscribers and readers that can be missing in this era of virtual businesses. So make sure that NO comment remains unanswered.

Some Simple Tips For Blog Marketing - Interview an Expert in Your Niche:

Interviewing an expert and posting it on your blog is a fantastic way for you to market your blog. But you must obviously ensure that the experts you interview are relevant to your target market, as with all of your blog posts. For example, if your blog is targeted to the golfing niche, then an interview with Tiger Woods would be highly relevant, but an interview with Richard Branson would not (still of interest though, but that's for another article).

So hopefully you get the idea. Any interview, if it is going to increase your blog's profile, simply MUST be of major interest to your target market, or YOU WILL BE WASTING YOUR TIME AND ENERGY.

Some Simple Tips For Blog Marketing - Press Releases:

Submitting regular press releases is an excellent way to market your blog. These days, sending out a press release or having one made for you is within the budgets of most businesses. You'll find that many companies will offer you a package deal in which they will write the press release for you, then submit it for a discounted price. But it is well worth remembering that there are lots of companies out there that will do this for you, so shop around and prepare to do some bargaining!

Some Simple Tips For Blog Marketing - Current Affairs:

Posting on your blog about current affairs is a great way to attract readers from outside of your niche, especially if you are promoting something that has a wide range of uses or interest. It is also usually a good way to promote some commenting from your subscribers. But bear in mind that this only works if the news is really up to date. NOBODY is interested in old news especially when they have more than likely seen it on TV or heard it on the radio anyway.

Marketing a blog can be fairly tedious and monotonous work. The key (as previously mentioned) is to be consistent and disciplined to add new highly relevant content on a regular (at least 3 times per week, EVERY WEEK) basis.

Blog marketing is not difficult, but don't be fooled into thinking it is easy either. But it is SIMPLE if you follow the advice given above and commit yourself to building a business. Hard work, persistence and discipline are all you need.


A Blog Marketing Plan - The Basics

Marketing is a low percentage racket no matter how you do it, but blogging can seem to be the bottom of the barrel. It seems that some days no one is paying attention to you at all. You may not be using all of the resources at your disposal or, if you are, in the proper manner. You can't blog alone and need to have a plan in place.

The following is an explanation of how to make a blog marketing plan and how that plan can work for you today.

Blog Writing and Posting

The title of this section may sound obvious (considering the title of the article), but it is the first step. You have to write a blog. Of course, you can have this part of the plan completed by someone else (say a professional writer), but even if this is the method you choose, make sure that the content matches your message/product/service.

Once the blog is written, it needs to be posted to your website and optimized. But, is this all that needs to be done?

In the past, you may have written the blog post and just put it in the queue and hoped that people would read it. Even if people read it, they may not respond. The problem here is that you are not actually marketing; you are just writing a blog at this point.

People who are interested in either your content or what you have to sell may find you and read the post, but the majority of people, who are potential customers, will not read it. The post needs a bigger send off.

Blog Promotion

Social Media Communities. Social media is a great business tool because it connects people. Although businesses are beginning to see the benefits of using this medium, maybe you haven't yet. When you write a blog, there is a community of people on Google+, Facebook, Twitter, LinkedIn, and others that will want to know about it (ex. LinkedIn Groups, Facebook Groups, etc.).

If you have properly set up your groups and have been following and posting interesting tidbits in the past, you will get your blog to a larger audience. Other people in your sphere will tell people in theirs who haven't discovered you yet. Begin discussions in these networks to build up relationships with their members.

Social Media Updates. In addition to starting discussions in social media communities, make sure you notify your social media networks immediately of the new post. This is how a one way your one blog post can garner you an amazing amount of new business.

Tip: Some people will suggest that you add a plugin to your site to have the new blog post automatically sent to your social media networks. I highly discourage this. It doesn't look natural and you really have no control of what content is posted. I suggest you either go to each social network and post about your new blog post or jump onto HootSuite (or any other social media management tool) and have it sent from there.

Bookmarking. There are a variety of sites where members keep bookmarks of blog posts that they want to read later. When they add something, their connections will also see what they are interested in. Therefore, bookmarking blog posts can give the writer great exposure.

There is no need to go into each site to bookmark the blog post. You can use an automated service such as and enter very little information about the new blog post and they will distribute that.

Tip: I know that some people bookmark their own blog posts, but I would suggest you have a third party do it for you. That way, it looks more natural and it doesn't look like you are promoting your own work.

Article Marketing

A blog is not necessarily an article... sometimes there is a difference. A blog is a conversation between you and the reader; it is more personal, yet it should be informational, also. An article is a piece of information. It is written by a knowledgeable individual who is seen as an expert by what he or she posts.

But, there is a parallel between blogs and articles... as a matter of fact they can be the same thing.

Most business owners will post to their blog and not include personal information because they are using the blog to enhance their business rather than using it to connect with their friends and family. The good thing about informational writing done by someone who is an expert on the content is that people will listen (just make sure you still try to be use a personable voice to relate to your audience).

It is another marketing tool to write articles from an expert position which can be posted to a few selected article directories. Do not post your article to every place you can on the Internet. Make sure the directories are reputable and only post to 5-10 directories.

A few of the directories I highly recommend are EzineArticles, GoArticles, Biznik. In addition to readers finding your articles on these directories, the articles from these sites also show up in searches (on Google, Yahoo, etc.) when someone is looking for your expertise.

Article marketing is another way to get your blog out there (as the sites require a bio) and show people what you have to offer.

Social Media Marketing

Posting a message to different social media networks is as simple as entering the message into the appropriate window. But, there could still be a problem. What if you don't post very often? Are people going to listen to you/read your blog when they have no idea who you are? The answer, of course, is no. You have to create a presence on the social media sites, develop a community that trusts and follows you. You need some online friends and followers.

This is done simply by posting a few times a day (the amount of posts depends on which social media network you are posting to) with items of interest. By doing this you will build a following and people will look forward to your messages. They may also visit your website to learn more about you and your business.

Tip: Even though you can use HootSuite to schedule these posts for the week, I would still suggest you visit the social media networks you are more involved with each day and manually post information and interact with others. If you don't, your connections will see that you are not really networking with them and just promoting your business (even if the weekly posts are promotional).

Video and Podcast

Your blog content can be stretched even further. Videos and podcasts can be added to your blog as marketing tools. The audience gets to know you better and has a better understanding of your offering. At one time, I would not have even listed these as a basicblog marketing strategies, but in today's online world, they have both become a major factor (especially videos).

Video Marketing. In addition to posting a video to your blog, you can distribute it to video directories.

YouTube is one of the most popular sites on the web today and it has been for a number of years. Anyone can post a video, about anything, and put it on this virtual board. This can benefit you if an individual is searching for videos in your area of expertise or if friends want to see what you have to offer.

There are other video directories you can submit your videos to, also. A couple of the more popular ones are and

Podcasts. Podcasts take a little more organization, but they can also be a great marketing tool. It is basically an internet radio program that you host or are a guest of. Creating the podcast is as simple as buying a microphone and the software required. Some people go bigger and rally up there production value, but you can keep it simple.

Once you create your podcast, you can upload it to a plugin on your site and it will be automatically distributed to iTunes.

There are many strategies that can be added to your blog marketing plan, but this will give you a good start. When you start a blog for your small business, make sure you spread the word about what you have written. Promote your new blog post in social media, bookmark your post (or have a 3rd party do it), submit the content to appropriate article directories, submit the content to appropriate article directories and seriously think about creating a video and/or podcast from that blog post content. If you do all of this, you will be on your way to a successful blog!